This course is discontinued

MEVIT3300 - Media Economics

Schedule, syllabus and examination date

Choose semester

Course content

Media economics is concerned with the changing economic forces that direct and constrain the choices of decisionmakers across the media.

This course, which is accessible to media students without a background in economics, introduces some of the main economic concepts and issues affecting the media and address some of the more interesting economic characteristics and industrial questions surrounding media corporations and markets.

It examines:

  • the distinctive economic features of media
  • the relationship between these features
  • the strategies deployed by media corporations
  • a range of key forces and issues affecting the economics of the main sub-sectors of mass media

Areas that will be covered include economics of advertising, print media, broadcasting, film and new digital media.

Learning outcome

The students will develop a critical understanding of the key mechanisms in media economics, and how these influences the media market, media output, and public policy.

Admission

Students who are admitted to study programmes at UiO must each semester register which courses and exams they wish to sign up for in Studentweb.

If you are not already enrolled as a student at UiO, please see our information about admission requirements and procedures.

Prerequisites

Recommended previous knowledge

MEVIT1310 - Mediebruk, makt og samfunn

Teaching

Teaching takes place throughout the semester organised as lectures and seminars. The workload is equivalent to seven weeks of full time studies. The lectures will cover important issues and theories of the field. The seminars will provide an arena for focused discussion of these issues and theories.

The course is also open to MA students at the 4000 level, but MA and BA students will have different seminars.

Maximum 60 students. The course may be cancelled if less than 10 students apply.

Examination

Three day take home exam

Use of sources and citation

You should familiarize yourself with the rules that apply to the use of sources and citations. If you violate the rules, you may be suspected of cheating/attempted cheating.

Examination support material

No examination support material is allowed.

Language of examination

The examination text is given in English, and you submit your response in English.

Grading scale

Grades are awarded on a scale from A to F, where A is the best grade and F is a fail. Read more about the grading system.

Explanations and appeals

Resit an examination

Withdrawal from an examination

It is possible to take the exam up to 3 times. If you withdraw from the exam after the deadline or during the exam, this will be counted as an examination attempt.

Special examination arrangements

Application form, deadline and requirements for special examination arrangements.

Evaluation

The course is subject to continuous evaluation. At regular intervals we also ask students to participate in a more comprehensive evaluation.

Periodic course evaluation spring 2007

Periodic course evaluation spring 2013

Facts about this course

Credits

10

Level

Bachelor

Teaching language

English