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Course content

As an introduction to entrepreneurship, this course takes a practical approach and guides you through the entrepreneurial process going from idea to business opportunity. You will learn techniques to creatively coming up with potential business ideas, shape and develop those ideas into true business opportunities, and finally communicate the potential of the opportunity through a business plan and pitch.

Learning outcome

After you have completed this course, you will:

  • have advanced knowledge on entrepreneurial processes, idea generation, developing value propositions and business models
  • have advanced knowledge on testing and validation of business opportunities
  • be able to apply tools and techniques that encourage and enhance creativity to generate business ideas
  • be able to search for, identify and develop attractive entrepreneurial opportunities
  • be able to identify and interact with potential customers and other key actors to verify working hypotheses
  • be able to develop written documents to effectively communicate attractive entrepreneurial opportunities and to pitch a business opportunity to persuade a panel of stakeholders
  • have competency on leadership, communication, and networking skills
  • have competency on working effectively in teams and managing conflicts as they arise


Students who are admitted to study programmes at UiO must each semester register which courses and exams they wish to sign up for in Studentweb.

If you are not already enrolled as a student at UiO, please see our information about admission requirements and procedures.

If there are many applicants, we prioritize students who are enrolled in the study programmes MSc in Innovation and Entrepreneuship, Gründerskolen and Social Entrepreneurship.


Formal prerequisite knowledge

Bachelor's degree or an equivalent qualification is required.

Overlapping courses


Weekly classes of approximately three hours each which include lectures, group work, and in-class activities.

Due to the significant amount of group work and in-class activities in this course, attendance of the lectures is mandatory. You will need to attend at least 80 percent of the lectures in order to pass the course.

It is also strongly advised to attend the first lecture.


Two individual assignments/quizzes will be given during the semester and each will account for 25% of the overall grade.

One group assignment with a presentation will be given as the final exam and will account for the remaining 50% of the overall grade. In the group assignment the presentation will account for 10% of the group assignment grade.

In the group assignment the students in each group are given the same grade. Group members who do not fulfill their obligations can be graded individually from the group. 

Failing a graded assignment does still allow participation in the remaining exams. All exams must be taken during the same semester.

Language of examination

The examination text is given in English, and you submit your response in English.

Grading scale

Grades are awarded on a scale from A to F, where A is the best grade and F is a fail. Read more about the grading system.

Explanations and appeals

Resit an examination

Students who can document a valid reason for absence from the regular examination are offered a postponed examination at the beginning of the next semester.

Re-scheduled examinations are not offered to students who withdraw during, or did not pass the original examination.

Withdrawal from an examination

It is possible to take the exam up to 3 times. If you withdraw from the exam after the deadline or during the exam, this will be counted as an examination attempt.

It will also be counted as one of your three attempts to sit the exam for this course, if you sit the exam for one of the following courses: ENT4000I - Fra idé til virksomhet and ENT4500 - Social Entrepreneurship.

Special examination arrangements

Application form, deadline and requirements for special examination arrangements.

Facts about this course






Every autumn


Every autumn

Teaching language