The Nordic seminar: The Politics of Nordic Branding
Launch of a new UiO:Nordic Research Programme: Nordic Branding
Photo credit: Bryan Boyer
The Nordic countries have been called ‘moral superpowers’ and ‘havens of gender equality’. But do these portrayals suggest the strategic development of a brand? Can the lens of branding help us better understand the idea and image of the Nordic Model and its use in politics? And is branding a positive or problematic phenomenon?
Chair: Haldor Byrkjeflot
12:45 p.m. Rights, Migration and Negative Branding, Thomas Gammeltoft-Hansen and Kjetil Larsen.
12:55-1:30 p.m. Discussion