The Nordic seminar: The Politics of Nordic Branding

Launch of a new UiO:Nordic Research Programme: Nordic Branding

Nordic Branding

 Photo credit: Bryan Boyer

The Nordic countries have been called ‘moral superpowers’ and ‘havens of gender equality’. But do these portrayals suggest the strategic development of a brand? Can the lens of branding help us better understand the idea and image of the Nordic Model and its use in politics? And is branding a positive or problematic phenomenon?

Chair: Haldor Byrkjeflot

12:05 p.m. Nordic Branding, Malcolm Langford and Veronique Pouillard

12:25 p.m. Branding Social Welfare, Sidsel Roalkvam and Klaus Petersen

12:35 p.m. Branding Gender Equality, Inger Skjelsbæk and May-Len Skilbrei

12:45 p.m. Rights, Migration and Negative Branding, Thomas Gammeltoft-Hansen and Kjetil Larsen.

12:55-1:30 p.m. Discussion

Published Apr. 25, 2017 11:30 AM - Last modified Jan. 24, 2019 11:06 AM