Nordic Branding Concepts Seminar
The concepts seminar will analyze different ways to study Nordic branding. This will include a focus on descriptive and analytical approaches, and what counts as 'Nordic'.
Concepts Seminar presentations
Chair: Veronique Pouillard
|Branding as an Analytical Category
Malcolm Langford and Eirinn Larsen
|The Models and the Brands - Nordic Welfare on the International Scene in the 20th Century
The presentations will be followed by a discussion.