Nordic Branding Concepts Seminar

The concepts seminar will analyze different ways to study Nordic branding. This will include a focus on descriptive and analytical approaches, and what counts as 'Nordic'.

Concepts Seminar presentations​

Chair: Veronique Pouillard

Branding as an Analytical Category
Malcolm Langford and Eirinn Larsen
The Models and the Brands - Nordic Welfare on the International Scene in the 20th Century
Klaus Petersen
Negative Banding
Thomas Gammeltoft-Hansen​

The presentations will be followed by a discussion.

Published Jan. 25, 2017 6:54 PM - Last modified Jan. 31, 2019 10:58 AM