Gender Equality as Branding: Moving Beyond Nordic Exceptionalism
Nordic Branding is hosting a publication-driven workshop on Gender Equality June 20-21.
The Nordic Gender Equality Model brand emerged in the 1990s after a period of strong Nordic State feminism and emergence of prominent female politicians. Gender-conscious family policies and female quotas for corporate boards represent its two most distinguishable features. These policies also reinforced and helped modernise the welfarist dimensions of the general Nordic brand. This workshop will explore how (i) gender equality has been branded as a central element of the Nordic model; and (ii) how it is politicized in different contexts