Nordic Branding held it's Second Aannual Conference at Schæffergården in Copenhagen, Aug. 13-14.
Schæffergården. Photo: Schæffergården, Wikimedia Commons
At the annual conference, participants from all pillars in the project gathered to discuss ongoing work, emerging projects, and the plan for Nordic Branding going forwards. Since the start in 2017, the project has expanded, and we are happy to welcome more researchers.
As the project keeps expanding, the annual conference is a good venue to discuss With fellow Nordic Branding researchers on different approaches to use branding, as an analytical tool, or other approaches. On Tuesday Aug. 14, we were joined by the brand manager for the Nordic Council, in an interesting meeting between the brand-creater and the ones studying it.