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Hey, good morning everybody. Welcome to the second lecture about qualitative research. Today we will

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talk about the fundament of doing qualitative research. The fundamental skill of every researcher: 

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observation. Observing is not just seeing, it is not a neutral 

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action. Our gaze, our way of selecting part of reality to observe, is actually a socially and 

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culturally guided act. The gaze, our look is not innocent. It is not naive and we 

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must be aware of it. So, what we will, you will find in Canvas for this lecture. 

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This time, it will be not an excessive workload. And we hopefully will be also bit funny. First of 

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all, you will find a short video in which you can test your observation skills. Then you will find 

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an article. My article called Caravaggio's the seven works of mercy and the art of generalization. You will 

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probably find 

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a bit awkward this this article, because is not only about qualitative research, but I hope you 

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will enjoy the reading. And finally, you will find an optional video if you want to play a little 

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bit again on your observation skills. Okay, so it's kind of giving you some feedback. 

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On your skill to observe. So first of all, what do we mean by observation? If you 

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look at the textbook definition of observation in social sciences, you will find similar definition 

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similar to  this. Observation is looking often systematically and noting systematically people, 

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events, behaviours, 

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settings, artifacts, routine and so on. But I will add so on and so what. So what if we think 

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about this definition. The first thing that you'll notice is observation is looking. So the 

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idea is that when we observe we mainly use our gaze. Well, I will say that we use our self, so 

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observation is not just about looking. If you remember the methodology lecture, I said that the 

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researcher is the first research tool. So observing means being immersed in a context. So you 

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only observe with your eyes, but with all the five senses and this is very important. The 

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second key word in this definition is systematically. 

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As the researcher starting point is educated intuition. Here the starting point is our educated 

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capability to observe. Educated means that we are not naive observer. That observation is like a 

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muscle. It must be trained systematically. The more you train 

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it, the more it becomes powerful and more it becomes a tool in your hand for studying 

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the phenomena. Systematically and we will see in the following means also that 

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research establishes some specific procedures. And here we go to the method, observation as a 

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method. We establish a specific procedures

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in order to provide reliability and validity to our observations. Then what we want to 

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observe. So, again, as you remember from the methodological cycle, the portion of phenomena that we 

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select for our study is not a neutral choice. So again, what you observe is a 

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matter choice and it's a matter of choice concerning our research question, but also our theory 

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and our assumptions. Of course we can observe what is observable. So we can observe what we  

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can perceive through our senses, what can hear what we can see. But when we talk 

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about observation

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systematically, well also what does not happen is important to be observed and depending on the 

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approach, we can have different objects of observation, but people do something that happens 

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for instance, the frequency of the events, some behaviors, but also some practices, some routines, 

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some specific places in some 

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specific times of the day. Like for instance, imagine that you are observing a square, a public Square 

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in the town. What you will see in this public square would be completely different. The 

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events, the people occupying the square will completely different in the different times 

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of the day. So again, our our gaze, our observation is an active 

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selection of portion of reality. 

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Another important point about observation. Why do we observe? Let's try to make a little 

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guess. What do you think this man is doing or thinking? We probably can guess different 

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things. He's dying, is dreaming, is drunk, he's probably sick. 

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Why we cannot attribute one specific condition to this woman, to this man. What are we 

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missing? What are we missing is the context. So we observe in real life because we need to observe 

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phenomena in there making, so in the context of they're making. If we take off. 

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human experience of the context, we cannot fully understand it. So what is the method of 

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observation? The method of observation is a construction. Since the very early times of painting 

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painters have been using tools to constructor the field of observation. 

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When we see a wonderful painting, we imagine the painter just in front of the canvas 

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painting free hand, but actually that's not true. The painters always have been using some 

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instruments and tools to structure the field of observation. So, observation is the process of 

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selecting and structuring a phenomenological field in relation to our research objective. 

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No, let's come to todays reading. What are the key points in in the article I gave you. The first 

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key concept is that again observation is a construction and that to, I use the example of painting to 

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show you that we don't just perceive reality as it is. 

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Our perception is a construction of meaning. So when we observe, we are constructing 

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some meaning that we generalize. So, from our observation, we also construct abstractions. And 

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then we will use this abstractions. This abstract concepts back to understand reality. So this is 

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the first

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point and this is exactly what we do in qualitative research. Actually what we do in all kinds 

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of research, but in qualitative research, this process is explicit. And is self-reflexive. The 

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second key concept is what I call the zone of potential estrangement. There are a lot of parallels 

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between art and qualitative research. 

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The first point is that observing, as I said, is not neutral. It is construction of meaning, which is 

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situated in a specific social and historical context. So our values, for instance, guide our 

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observation. 

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So, it's not just a perception of something of reality. It's not just merely an induction. But when 

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we observe, we put things into relationship. We observe patterns and patterns are construction of 

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systems of meaning. The second point is what is the  second parallel point between 

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art and research. 

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art is not just representing reality. What the artist does is to observe a part of 

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reality to create a work of art, which is not just a representation. It's not just a photograph of 

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the reality, but it is his own interpretation of reality, and sometimes also his own interpretation of


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what is not visible in the reality, or his own interpretation of what people feel, experience in a 

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given situation. So the the artist is creating a meaning construction of what has been observing of 

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his experience and is giving us his interpretation in the form of the work of art and this 

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interpretation is some how creating a space between the phenomena reality and the interpretation. 

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The space in between. So the reality seen through the eyes of the artist is giving us the potential 

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to understand something new about the phenomenal. This is exactly what qualitative research 

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does. Here research create the zone of potential estrangement.

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So the zone in between reality and it's representation that gives us the possibility of 

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understand something more and something new about the phenomenon. So these are the main points of 

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today reading. Just want you to remember please post your reflection and questions on the forum. 

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And we will discuss them back in classroom. 

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Thank you very much. 