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Hi everybody. Welcome to the model for qualitative research. We are going to touch one very 

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important topic and as you will see our lecture today our lesson today will be very intense. But 

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interview is considered as the main technique that we use in qualitative research. As we will see is not 

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the only 

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technique, however still fundamental when you do qualitative research. So let's start by the material 

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that we have today on Canvas. Of course you will have this short video introduction to interview and 

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then you will have a bit more of readings. The readings today touch the different forms and the 

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different applications of 

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view technique in qualitative research. The first chapter is about survey interviewing. The second one 

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is about focus group interviewing and then the Carpiano article is about individual interviewing. 

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Then you have also two optional materials, two videos. The first one is an interview to the famous 

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psychologist Carl Rogers, who explains

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the concept of active listening and the second one is a seminar in which is discussed is explained 

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the different between the static interview and the go along interview. So let's start by defining the 

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research situation of the interview. As we already know 

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doing research implies a system. So when we go to the field and we want to interview someone 

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we have to consider that we become part of this system. When we enter in relationship to our 

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participants we form an open system, that means a system that exchanges resources with 

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it's environment, which is unfolding in time so. We establish an exchange. We are not going there 

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just to pick up, an exchange means that we also give something. Usually we talk about interview methods 

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but interview in itself is just is an action. Is an instrument that 

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we use within a process that is unfolding, is developing over time and this dialogue that we 

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establish this exchange that we establish over time with our participant is the process of building 

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the data our interview. So interview or survey or focus group is not the whole method 

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is an event, is an action within the methods. So why we do interview, because we want to grasp the 

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meaning of the experience of another human being 

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and we must be aware the we are not just studying superficial phenomenal, like just observing 

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the behavior of a person or just observing the words of this person. We are trying to enter in 

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contact with the quality of psychic experience of this person. So we are entering in a deep human 

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relationship with people 

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and when you enter in human relationship this means that it happens somewhere under some conditions 

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and this somewhere and these conditions are unnatural, they are part of the research situation. Part

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of the system and affect the system. Just let me give you a couple of examples. 

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Let's start thinking about different places in which we can make an interview. Usually we 

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when we want to do 

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quantitative or more experimental research design we invite our participant into a laboratory and we 

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consider the laboratory as kind of neutral reliable objectives space, but this is not the case.

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The laboratory is just one of the many places in which things happens so the participant who enters 

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our laboratory 

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is not entering a neutral space. Is entering a special space with some values, with some signs, with 

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some social suggestions to behave in a certain way and to respond in a certain way, because there are 

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some specific, for instance, power relationships taking place. So the laboratory is not neutral and we 

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must be aware of it. What could we study in a laboratory? For instance

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if you take Bruno Latour you can study the research process itself 

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and what if instead of the laboratory we do our interviews in different places; in a church, in a 

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garden like in this picture. What are the different social suggestions. So the place is really 

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important when we want to make an interview, but no place is neutral so every place 

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every human space is 

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filled with some social suggestions that will trigger some meaning construction when we have a 

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dialogue with our participant. So we must be aware of the meaning of this spac and we must learn how 

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to use it. This is for instance the case of the go along method which is exactly using the space as 

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one of the 

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tools for research. 

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Something more about interviewing. So interview as a social action, as a social interaction is 

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all the social interaction as we know from, for instance Even Goffman, is an act of communication. Is 

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the acting of social rules, power relationships, expedition, mutual expectations for instance

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I as a researcher expect my participant to answer my questions. What happens if 

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the participants does not want to answer my question? So the nature of this act of communication can 

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be very different depending on our expectations for instance on it. What is 

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we must be aware of what is our position in the relationship with our participants and how 

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do we see our participant. How do we consider participants? It can just be a slave, someone we 

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exploit. We go there and we pick up data. It can be a partner, so a person with together

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which we build knowledge. Can be an informant, so can be the person who has the knowledge that we need 

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to get. But can also be, must also take into account that the person, the 

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participant can want to hide the information that we want to know and indeed

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when you for instance build questionnaires, we built into the questions a lot of control 

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questions, but we don't really realize that this control questions are based on the idea that the 

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participant can be biased or can be cheating us for instance. Faking us. So when we build the 

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question as we must be aware with that we never totally trust 

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our participants, but as an act of communication as a social interaction we must remember that 

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interview is a mutual exchange. As we have expectations and needs on the participants also the 

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participants has some expectations and representation of us as researchers. 

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We are not always aware 

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that also the participant is asking what this guy wants from me. Why should I trust you. Just 

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figure out yourself. Imagine that someone comes to you and start asking questions about 

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your private life from scratch. Like stopping you in the street and start asking questions about your 

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private life, sexual life. What will do you think, but this guy wants from me?

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Why a participant in our research should trust us if we just go there and start asking questions 

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but also we must expect that the other person, as everyone will do in real life, can ask questions 

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back, can opposed to us, can make resistance to us. How do we behave in this industry. 

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How can we be authentic in this social relationship?

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Well here are some hints or suggestions about this. As we say

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the interview situation is a system which is unfolding on time, so is the  

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progressive building of a relationship between the researcher and the participant. How we can build 

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this relationship and how we can construct this data the data together with our participant? Well my 

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suggestion is always have in mind the number three. 

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Both when you plan your research design and both when you run your interview. When you plan use research 

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design you have to think in terms of multiple encounters. I always suggest that you encounter your 

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participant at least three times. The first time is the moment in which you build the relationship. 

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You enter the context, the life context of your participants. You come to know things and it is not 

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necessarily a fundamental interview, but of course is already telling you a lot about the participant 

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and you will probably not aske the main questions. Then you encounter again a second time your 

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participant and this is the real the actual interview. Now you have started building 

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a relationship of trust and you can enter in more intimate conversation, but then you 

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have to give something back. I always suggest that we encounter your participant the third time. In 

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this third time you will bring to your participant your interpretation, your first interpretation of 

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the interview, of the second encounter and you will ask okay did I understand correctly or not. Well 

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your participant can tell you yes you really got it 

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or can tell you now you didn't understand anything and you can say okay so please explain you 

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can go on and ask for clarification and this is again another another moment of data 

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collection. So it's very important also that you bring back to your interpretation, you verify 

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your interpretation with the participant. When you plan the interviews I always suggest that you 

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consider this Ternary structure. 

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But it's the same when you go into the actual interaction with the participants. I always suggest to 

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construct your question with three parts structure. So the first question can be 

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of any kind. It's not the crucial point, it's not relevant. You can ask the question about 

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the topic. Then you asked to elaborate on the first answer and you also ask to produce, you can ask 

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to produce the opposite or you can specify the conditions of variation of that experience and in the 

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third moment you ask for an example, for an episode, for a story. So actually the

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real data you're collecting is in point two and three. Like for instance, imagine that you ask a 

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person how many times you take bus per week. This person is answering five or seven. This is not 

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relevant. What is relevant is for instance 

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when you continue asking; how do you feel taking the bus, why do you take the bu, how 

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do you choose to take the bus or to ride the bike. So when you ask for elaboration there you are 

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really producing data, because you are asking the person to make meaning of this experience and then 

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you ask for an example of or an episode. So I 

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recomend to structure your interviews in this way. 

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Now I very briefly mentioned some techniques you can find here in the slides, but you 

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can of course have it back watch also the Karl Rogers video. Karl Rogers developed a perspective on 

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interviewing on clinical interview that has become a standard 

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and a milestone. Hhe developed the concept of active listening. Means that when we engage in an 

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act of communication with the participant during an interview situation we have to really enter 

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honestly, authentically enter into this relationship and you can see here 

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some specific suggestions and some specific 

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way of structuring the interaction, but the the core concept is that you truly consider the person 

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the participant as your partner in the construction of meaning. You are really involved engaged 

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and practically engage in relationship with your participants.

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So you can have a look at this principle shortly. 

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In order to enact the active listening you can have some specific forms of 

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interaction. Like encouraging the other to speak, never being judgmental, truly listening, 

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showing that you are really listening 

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trying to not to be too invasive, but also showing that you are reflecting on the person speech. Well 

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I think that's it. I just have to give you some short suggestions about how to read the chapters 

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The first chapter is about 

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survey interviewing. What is interesting beyond the survey technique itself is to focus on the 

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problems that survey interviewing braces in terms of interview technique in general. So the 

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first concept I would like to focus on is the problem of verbal accuracy 

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versus meaning accuracy. It means that when you do a survey our participants you are 

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supposed to have the exactly same worthy, because otherwise this is not standardized. But in 

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the chapter we see how the problem is that words are subject to interpretation. So the 

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meaning of the words that we use depend on the context and on the 

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action. When we communicate, interact with someone and we interview someone we are not just 

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recording the words of the other person. We are creative meaning together with the other person.

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The model behind the idea of interviewing is not the transmission of information but is the 

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co-construction of meanings. 

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Now chapter 9 focus group. Focus group is a particular interview situation in which you 

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have the group dimension. In this chapter what I think is very important is the discussion about time. 

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In the chapter is presenting exactly the way in which time and the building of a relationship 

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over time can 

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affect the elaboration of meaning and also in terms of focus group the authors of the chapter say 

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that one interview may not be enough or one focus group may not be enough. The other important point 

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that is presented in this chapter and we will discuss this in the next lectures is the creativity in 

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qualitative research. Qualitative research is not about applying 

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standard methods. As we say the research situation is a unique contextual situation. So unique 

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open system. So we have to learn some creativity in adapting or in creating our own methods, depending 

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on the situations, of the participants and research questions and the last point I would like to 

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notice it this chapter

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is that the idea of concept maps. Which is a very I think useful tool that you can use not only in 

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focus group research, but also in individual interviews. Then the go along interview article. This is a 

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very very powerful interview technique, interview method. What you will see in the chapter in the 

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article is of course the description of the method itself 

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but again I invite you to think about this method when you when you want for instance to design your 

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research Master thesis research project. How could I adapt this method for instance 

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for my purpose. Of course the advantage and the limits of these matters are discussed and 

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I want you to pay attention exactly how you discuss the reliability 

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of the method. So it's a good presentation of reliability of the method that we have to 

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discuss you have to discuss anyway and again think about how you could for instance adapt a method 

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to your purposes so design your own methods. I think that's  all for today please 

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remember to post your questions on the forum and see you the next 

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Bye 