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Dear students, welcome back to our sixth lecture of this qualitative research module. Today we're 

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gonna have quite a longer video introduction because we are going to discuss a very relevant topic 

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within the topic of qualitative research. Today we are going to discuss a little bit about how 

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to analyze the qualitative data. 

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So first, what you will find on canvas has resources for for today topic. I ask you kindly 

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to read chapter 20 of the handbook data; "analysis and interpretation: emergent issue in linking 

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qualitative and quantitative evidence". And then I provided you with an optional reading which is 

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about the different ways in which you can 

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verify the reliability of your qualitative analysis. So let's start with a simple game. 

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So, in this picture, how many fingers do you see? Of course, probably your first answer will 

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be 5, but then let me ask you. And now how many fingers do you see? 

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You will probably answer five. So what is the difference between this 

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two sets of five fingers? What is the transformation that happened from the first 

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slide to the second? Well, of course, you may say that in the first slide you could see the 

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hand and the five fingers. 

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Here you can see only the five fingers. In this transformation something has been lost. But 

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first of all, let me explain what is this transformation. So we have taken full phenomena. So the 

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initial picture and we have applied and created or overimposed a homogeneous 

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classes or categories. So, first we had a hand. Here we have five fingers because we have applied 

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the categories finger. What are the consequences of this categorization? Well, there are many. First 

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of all, we have created a category fingers which is by definition homogeneous. 

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So we have lost the specificity of each figure. Indeed,

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in our hand each finger has some characteristics and features and cannot do some things. 

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If we classify them all as fingers, of course, we achieve some kind of modernity that 

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allows us for instance, to treat this example of different categories statistically. But we have 

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also lost another very important feature. We have lost the

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systemic organization of the five fingers. So the fingers are connected together in a system that we 

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call the hand. And again we have lost the perspective of this system. So we must be aware 

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that each act of categorisation is at the same time a way of organizing the phenomenon, but at the 

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sametime, on the other hand, is a way of losing some features and this is a very common operation 

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in social sciences. So now we enter in the field of elaborating from our data collection to 

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our data analysis. So far we have discussed about methods to cut out a portion of 

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of the phenomenon to capture some dimensions of the phenomenon, as we see in every action of 

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capturing is also an action of losing something else. So it's a compromise and we have to 

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make always some choices. So, why we do decide to collect data and analyze data in a certain 

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way, and not in another. Well, I will say that our guiding principle is always our research 

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question. 

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So, if you remember the mythological cycle, our starting point is our research question, our 

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curiosity and our research question can of course be of very different kinds. Our research question 

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can, for instance, be about different phenomena so we can have a question about people, about 

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cases or about objects. So for instance, we can have a research question about children with autism 

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about a single case of that specific child with autism and his developmental trajectory or we can 

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have a research question which is about autism as a concept or as an object. Our research 

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question can involve different levels of analysis. We can have a research question that 

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looks at

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micro phenomena, like for instance child-mother interaction, verbal interaction. We can have a 

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research question about a meso Level phenomenon. Like for instance how a classroom works or we can 

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have how school works or we can have macro levels research question, how the society views 

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disability for instance, but we can also have a research question that works across the 

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levels. In the chapter 20 of the handbook you will find a very rich discussion about this. 

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Another very important aspect of our research question is what kind of concept we use when we asked 

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our research question. For instance our research question can be about a concept. Again, we want to 

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understand 

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how the concept of autism developed over time, but in our research question can also be about 

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variables. Can be about, for instance, the factors that influence autism. What we must be very 

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careful about is to not mix the concepts in a wrong way. So for instance, if we ask, if in our 

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research question we use variables as a concept. Of course we cannot do a qualitative 

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research, because variables are about quantitative research. Another important dimension is what kind 

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of phenomena we are looking for in our research question. So for instance, we can look for patterns, 

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regularities, we can ask about the effects of some 

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variable on an another variable, it can be a research question about relationship, can be a research 

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question about a case that is perfectly representing a more general category, it can be a 

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research question about meaning making so how people tell the story of their life, for instance. But also 

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our research question has a 

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temporal dimension. So we can study phenomena that happen here and now or can study phenomena that 

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develop over time. So we have also to locate our research question in space and time, somehow. And 

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this work on research question will also help us to formulate our methodology. 

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So what is that data analysis for? The idea is that starting from your research question you will 

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consider some different theoretical aspects that will lead you to observe the phenomenon in a 

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certain way, 

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through a certain method. But then when it comes to the analysis of your data, your work 

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will be to create new knowledge by relating the data with the theory with your research 

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question. So basically data analysis consists of trying to answer your research question by 

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looking at the data through the lenses of your theory, but what is very important is that this 

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process in

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qualitative research is always circular. So the more you learn from your data, the more your 

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research question also will develop your understanding of your criticism of theory will also 

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develop. And with this new knowledge you can go back to the data and learn something more about the 

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data. This is a circular process. 

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So well, let's go back to the research question. And the way the research question is related to the 

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data. The first thing we have to learn is that if we ask a question, we also have to 

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be able to answer this question. That's why we do research. So we don't do empirical research, 

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qualitative or quantitative,

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to answer impossible questions. Like what is the meaning of my life? This is not a question that can 

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be answered empirically, maybe philosophically but not empirically for sure. So no method and no 

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analysis, can answer this kind of question. So the first effort that we have to make 

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is to try to formulate our research question in a way that is answerable.  

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The second important thing that you have to keep in mind is that when you study a phenomenon 

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you must define the minimal unit of analysis. So it means what I actually going to study. 

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Just imagine that you want to study a 

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text. So a text is a complex phenomenon, which is full of meanings of words. In 

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order to study it empirically we have to decide which level we are going to study. Are we going to 

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study, for instance, the way the words are combined together or are we interested in study

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how people make express meaning in the sentences? So this will constitute different unit of 

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analysis. When we choose the unit of analysis we can have very different types. So for instance, we 

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can study people, our unit of analysis can be people. So I'm interested in studying children in a 

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specific age or 

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people with disabilities in a specific workplace or we can want to study a process. So our 

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unit of analysis would be the process itself, like the process of learning and we can study the 

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the process of learning under different conditions for existence, or we can decide that 

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our unit of analysis is the rule of a single case, like one single school. 

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Or we can choose this unit of analysis is also some objects; like an interview, a Facebook post. So 

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these are the conceptual units that we choose to define, and to collect empirical data 

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about. But then not all, in order to study 

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empirically a phenomenon we need to be able to observe this phenomenon acting in real life. So we 

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have also to choose the kind of observable event that we are going to collect in real life. So 

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we have to define also a unit of observation, which is the minimal unit of data 

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that we are going to collect and the unit of observation must never be confused with the 

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unit of analysis. Why? Because for instance, if our unit of analysis are all the children at a 

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certain age or in a certain school grade, we may want to observe different aspect of this child, of this 

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children. Like for instance, we can want to observe 

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their verbal expression or you want to observe their micro interaction between themselves, between 

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them and the schoolmates. So, our unit of observation is not all completely overlapping 

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with unit of analysis. They are different concept and we don't have to confuse them. 

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Now what I really just provide you is some examples of different strategies of data analysis. 

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How we can apply the strategies to our data. 

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And as we have discussed in the previous lectures, in qualitative research our 

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data can be multimodal. So the strategies of analysis that I'm just presenting to you can 

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be applied to different kind of data; at verbal interaction, transcription of interviews, visual 

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image, and I don't know and observation of gestures, for instance.

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So the first strategy is the thematic analysis. So basically the principal of thematic  

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analysis at that you consider your unit of observation and you apply to your units of observation 

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some categories that we call code. So you code your unit of analysis with categories and 

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the sum of the unit of analysis that are coded with the same category will give you some information 

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about the phenomenon. So the most common way of doing this categorization is called thematic 

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analysis. So you start from some categories, some codes, that for instance, emerge from 

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your theory, from the theory that you use. Like, I want to observe classroom behavior, children 

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behavior. Well, I can start already from some codes that belonged to the theory I choose. Like 

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for instance, I want to study the code, the kind of interaction like cooperation or conflict between 

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the children. So I will code the different behavior of

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children with two categories: conflict and cooperation. But during the process of coding 

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and analyzing data I will probably create new categories that comes directly from the data. For instance, 

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I can observe that the children they, some children thet tend to avoid either conflict or 

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cooperation. They avoid interaction with other children. Well, 

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I can create a third category, which is avoidance. And then start coding this behavior as avoidance. 

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Well, the problem of course, with this kind of qualitative approach is that my cording, so 

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the way I attribute a piece of data to a category can be somehow subjective. So we need 

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somehow to improve the validity of 

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of this coding. And there are different strategies that you can find. This is why you have the 

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optional reading about intercode reliability. Intercode reliability means exactly that I 

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verified that my coding is not subjective or arbitrary, but it is really represent 

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objectively or as objectively as possible the data. Here you can find two 

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possible strategies to improve the validity of coding. The first one is called 

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independent coding in which you ask two people to code the same data, the same piece of data, 

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independently and afterwards you compare their cooling. The more their coding is similar. The 

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more there is an agreement and it means that the categories that I do you are using somehow 

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are really representing the data. The second strategy is called intercode

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agreement. So it means that the two coders they could the data together and every time they disagree 

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on a coding, they discuss this disagreement until they find the best solution to code this data. So, 

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in both cases, it is about different people coding the same data, but the difference is in the 

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way they define the agreement on single coding. Now, another strategy of data analysis is also 

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based on categorisation and coding process, but is a form of mixed methods. So 

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while you can, once you have categorized and coded some piece of data you can 

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use them in different ways. You can use them in completely qualitative way. So, you can try to 

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interpret the relationship between the categories or you can also transform them into a matrix of 

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frequencies. So, 

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my research question, can be "What is the meaning of the data I have?" So the categorisation

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I do helps me to understand the meaning but you can also have different kind of 

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research question. Like for instance, how many time children cooperate or conflict 

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in classroom? So as you may see, how many is a quantitative question. So in order to 

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answer this question I need to convert my qualitative data in frequencies, that allow me 

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to perform some quantitative analysis. 

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Another strategy of data analysis is called interpretive analysis or hermeneutical analysis. So as 

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we already discussed, the process of qualitative research is about making visible. Here

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we want to focus on the way the participant is 

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making meaning of a specific phenomenon. But here we also want to get the first person 

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perspective. So we want to understand the person, the participant, experience from her home 

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perspective. So, it's not our interpretation overlapping. And in this way, in this case, we use 

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a different approach. 

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So, the idea is that when we collect the data, or when, for instance, when we interview the 

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participant, what we observe is the participant which is acting or 

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making meaning of a situation from her own perspective. 

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So when I record this data, I am already performing an interpretation on the interpretation of the 

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situation by the participant, because when I collect the data I am actually making a cut on the 

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experience. I'm imposing already my perspective on the experience of the participant.

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So this is already somehow an act of interpretation. Then when I write down my 

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interpretation, what I'm doing is I'm creating an account, which is of course my perspective on 

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the participant perspective and this account becomes 

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it self the object, the possible object, of a new interpretation. So, here I have two choices. I can go 

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back to the participant and give to him my interpretation of his experience and get feedback. So 

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I will have an interpretation of the interpretation of the interpretation, or I can share my 

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interpretation, not with the participants, but with other researchers. 

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So and this circle in which every interpretation becomes the starting point for a new interpretation 

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is the way through which we increase our understanding of the phenomenon. Of course, this as you may 

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may realize, this can be a very democratic process because we share our interpretation looking 

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for a common 

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creation of knowledge or can be more authoritarian, so to speak process. In which the researcher 

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interpretation is somehow stronger than participant. So this implies a very, very careful 

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reflexive process from the written by the research. 

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Now, last example of a strategy of analysis. 

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Is especially relevant when you have multimodal data. When you have different kinds of data that 

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goes from the images to gestures to verbal data. For instance, you may have images which are 

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by definition polysemic. So, while words and numbers and figures are themselves polysemous. So 

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they are open to different interpretation because they have range of different meanings. Images are 

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even more open in the interpretation. So the multi modal analysis is when you combine the 

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different kind of data in order 

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to get an understanding that feeds into each other. One example is analyzing 

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photovoice. As you may remember in photovoice you have the participant producing images. You have 

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the participant and producing captions for the images. But you have also, the process of 

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interpretation of these images together between the participant and the

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researcher. So here you have different modalities of data that feed into each other to produce a 

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richer interpretation and richer understanding of the phenomenon. So, these are just 

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examples of possible analysis of strategies. Now, I want to go back to the reading today. You 

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will find some of these issues discussed in the chapter about data analysis 

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interpretation. What are the key issues, the key concept in this chapter? The first one is 

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the chapter actually discuss the limits and advantages of qualitative and quantitative methods of 

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micro and macro levels of analysis. But especially the potentialities of using them in 

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combination. So there is no such of a position, like quantitative versus qualitative. 

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The chapter clearly states that they are complementary perspectives on human 

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phenomena. We must feel very free to use them in combination. The second very important claim in 

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the chapter is that evidence is always theory driven. If you remember the methodological cycle, 

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the theory is a tool, is a pair of glasses, that we use to capture 

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some aspect of the phenomena and the theory is also leading us to choose different strategy of data 

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collection, different methods and different strategies of data analysis. Then the chapter provides 

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some interesting examples of mixed methods studies in different fields, but I think that maybe the 

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most important concept in 

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the chapter is the idea that when we apply quantitative analysis, we treat the results as if they 

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were causal explanations. So when we find some relationship between variables we 

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treat them as a causal explanation, but actually they just show that there is something going 

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going on. But unless we understand the underlying process, you're not really understand any causal 

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explanation, or any relationship. 

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Well, that was all for today. I recommend you to read carefully the chapter and I will see you 

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back on question and reflection time. Bye. 