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Hi, welcome to this unit about qualitative methods. In this short video will introduce you some 

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theoretical concepts and I will show you a couple of interesting qualitative methods that you can 

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use in your studies. 

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Basic skill for a good qualitative researcher is the capability to observe. You can train this 

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skill every day by taking the bus, the metro, and just observing what happens to people. You can 

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observe the proxemics, which is the distance that people take to each other. You can look at the 

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posture when people are sitting or standing. 

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Another very important behavior to observe is the gaze of people. Try also to pay attention to the 

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movements of the head. And finally, you will do observe how people communicate through gestures. You 

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can first try to familiarize yourself with single elements and then try to observe chain of events. 

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On of the first thing we learn at school is that there are quantitative studies 

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and qualitative studies. Independently from the problem you want to study that you have to 

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choose either one or the other.  

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The flute is that, we study the quality of human experience. While quantitative methods translate 

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this experience into numbers, the qualitative methods translate the experience into words. We often 

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do not pay enough attention to the place where we collect our data. The research situation is indeed 

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a specific social contexts that put together 

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the researcher, the participants, the instrument and the physical place. No space is neutral. Even a 

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laboratory is actually concrete social setting filled with social suggestions. So as a researcher, 

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we must learn to use the different feature of this space. A large part of qualitative research is 

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based on verbal accounts, like questionnaires interviews scales. Of course 

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language is the main form of organizing human experience, but is not the only one. So we must 

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learn to work with different communication modalities. Qualitative research is about making visible 

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the meaning and not all the meaning can be expressed verbally. For instance, when it comes to 

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sensitive and controversial topics, or when it's about capturing the experience and insight of 

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marginalized group, including for instance people 

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with complex support needs. It's also problematic when you deal with people with different language 

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skills. 

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The second part of this unit you will be introduced to two different qualitative methods. They use 

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different channel of communication to have access to human experience. The first method is called 

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go along interview and is a special technique of interview that's happening while people are 

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walking into meaningful spaces. The second technique is called body mapping and involves 

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participants tracing a life-sized outliner 

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of thier body, and then completing the space with visual representation, symbols and words, related to 

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the experience under investigation. You will find online some readings and some videos that you are 

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required to read and watch before our next encounter. Then you are required to come with some 

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reflection that we will share during the lesson. 