WEBVTT Kind: captions; language: en-us

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In this video, we will talk about measurement scales. Measurement scales are very important because 

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they determine what we can do with our data. What operations are permissible on the values of our 

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variables. So what kinds of operations are we talking about? Well, the first one has to do with 

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equality. Can we say that two values are the same or different? or identity n other words 

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This is something we can always do. The second possible operation is ranking. Can we say that 

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some values are greater than others? Or better than others? Or in some sense there is a natural 

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ordering among possible values of our variable? The third operation is essentially subtraction so 

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that we can find out if there are distances between values. Can we say 

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that there are meaningful differences between values of our variables. 

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And the final operation is ratio or division and that has to do with whether we can say that there 

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is a natural zero in this scale of our variable. 

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Now, let us look at some examples in order to understand how this works and what it actually means. 

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Let's start with the simplest example, which is the sex variable we talked about before which admits 

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to values female or male. 

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So if you have a bunch of participants, you can measure them for this variable and assign each one, 

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a value of either male or female. 

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So the first question is, can we talk about equality? Can we save the two people have the same sex? 

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And, of course yes, you can say that that's always possible. Every pair of values can be checked 

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for being the same or different. What about rank? Can we say that one value is better than the 

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other, or that is more than the other? I know, some of you might have an opinion about that, but the 

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answer is that 

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there is no natural order in these values. They're just two different labels. So there is no rank 

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here. There is no possibility of ranking which also implies that there cannot be any distances or 

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ratios. The only thing we can do with sex values is check if they're the same or different and this 

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is called a nominal scale of measurement. 

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What about a variable of education, actually, level of education. Admitting these values is they're 

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used in the Norwegian system. So every person would have one of these values in their educational 

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level variable measurement. Can we say that two people are equal in education level? That would 

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amount to checking if they have the same value or not. 

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Of course, we can do that. 

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Can we say that there is ranking? Is there a natural order in these labels such that we can always 

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say, for two people if one has more or less education or maybe higher or lower level of education, 

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more appropriately. Is there a natural order in these levels? The answer is yes, there is one from 

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lowest to highest level of education. So the answer is yes for rank. 

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What about distance? 

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Can we say that someone who has for example ungdomskole educational level is as different from 

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someone who has only barneskole as from someone who has videregående? Does this make any 

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sense? Can we subtract levels of education to find their distance? We can't do that. That would make 

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no sense. We can only say if someone has more or less than another. So if there's no distance, there 

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is no possibility 

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for ratios either and this is called an ordinal level scale of measurement. 

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Our next example is birth year. So this is the variable in which we measure someone and assign the

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value by the year they were born. 

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Okay, can we say that two people were born in the same year, of course we can. 

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Can we say that someone was born before or after another previous or later earlier or later than 

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another? Yes, we can always say that and birth years are actually ranked. There is an order in birth 

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years. 

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Okay, how about distance? 

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Can we talk about differences in birth year? Actually we can subtract the years and the 

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difference is how many years someone is older or younger than another. So there is meaningful 

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distance and we can derive that by subtracting, that makes a lot of sense. 

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What about ratio? Can we say that someone born in the year 2000 is born in twice the year of someone 

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born in 1000? 

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Can we say that someone born in 2100 is born in five percent more birth year than someone born in 

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year 2000? Did that sounds fairly stupid? Yes. It did. This makes no sense. We cannot compute 

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ratios of birth years because this makes no sense. This kind of variable is called an interval level 

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variable. 

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And what about height? We can measure height in centimeters for our participants. Can we say that 

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two people are equally, tall have the same height? Yes, of course, we can. 

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Is there a natural order? Can we always say if someone is taller or shorter than someone else? Yes. 

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This does make sense. 

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Can we compute distances? Yes, we can always subtract two heights and say how many centimeters 

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someone is taller or shorter than someone else. 

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Can we also divide to compute ratios? Does it make sense to say that someone who is 2 meters tall 

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is twice as tall as someone who is 1 meter tall. 

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Actually, that sounds reasonable. Can we say that someone who is 1 meter on a hundred and ten 

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centimeters is 10% taller than someone who is only 100 centimeters that makes sense as well. We can 

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do that height, So there are ratios and therefore, this is a ratio level scale of measurement. 

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Let's look at this last bit, a little more carefully to understand the difference between interval 

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and ratio. 

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And it all has to do with the meaning of zero. So essentially, when you have variables that are 

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measured with numbers, there are two possibilities. One possibility is to be like, birth year, or 

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temperature and the other possibility is to be like height or rainfall. What is the difference 

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between these. Well in height, and 

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Rainfall 0 means something very specific. It means there is no quantity of that variable. So zero, 

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rainfall means it didn't rain. There was no water in the measuring vessel. Zero height means at the 

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ground. Although, you can't expect this to ever happen for a person because nobody has zero height. 

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Zero height does mean something. So it's not about whether it happens. It's about whether it's 

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meaningful. So you can, zero,height means something, zero weight means something, zero rainfall 

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means something. 

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And it means that there is no quantity of the sort we are measuring. That's what a 

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meaningful zero refers to. What about temperature or year. Well, zero there isn't 

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meaningful. It is an arbitrary point that someone just decided to use so we can use the differences 

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from it, for the measurement. 

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And that's why you can have different ones. So for year of birth, the zero is not the same for every 

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culture. We have our 0 that is now called Common Era and others have different starting points for 

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their calendars. And in temperature, the Celsius scale of temperature that we're all used to here in 

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Europe, has this 0 set at the freezing point of water. 

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But you know, in the United States, they still use the fahrenheit which has the zero somewhere else. 

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I don't know what made them put zero there. But the point is if you're supposed to say it's twice as 

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temperature as another temperature that should hold regardless of the scale, right? Like in height, 

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whether you measure it in centimeters or inches. 

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The person will be twice as tall as someone else. 

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If you're twice as tall in centimeters, you're going to be twice. Is the only inches. But if your 

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device is hot in Celsius, you're not going to be twice as hard in Fahrenheit, which means that 

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saying twice as hot makes no sense. So the scale itself doesn't have a meaningful zero because zero 

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doesn't mean no temperature. It is just one point along this line. So that's what makes this an 

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interval scale and this is a ratio scale. 

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Any doesn't have anything to do with having or not having negative values because in the previous 

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examples that are used height and rainfall can only go up but temperature and birth year can 

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go below zero, but that's not what's important. So you can have, for example, negative floor. If you 

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have a variable on floor. 

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Like what lures your office on. In a system where you call ground floor with zero one floor above 

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ground is one to above is two. And first baseman being - one second, baseman, be minus 2 and so on 

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which is used in most of Europe, then there's a meaningful natural zero there. It means zero floors 

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from the ground. 

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Zero means ground floor. So this would be measured on a ratio scale. But if you're using the 

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Norwegian system where ground floor is 1, then there is no natural zero and that cannot be a ratio 

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level measurement. Depending on what their distances are well-defined. You could have an interval or 

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the ordinal level scale. 

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And, of course, you can have negative values on a lot of other kinds of measures. For example, you 

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can have negative pressure, negative force, and lots of other things. So it's not about having or 

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not having negative values. It's about what zero means. If zero means no quantity of what you're 

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measuring, then that's a natural zero. 

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Okay, let's now go to another tricky case that actually trips up a lot of people and it has to do 

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with the results of tests like IQ and other psychometric scales, which actually provides 

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standardized scores. We will talk much more about standardized scores later in this course, and we 

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will learn how to compute them and exactly what they mean. 

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But since you're now on the topic of measuring scales, we might as well, clear up to be able to 

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classify this kind of variable. 

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So, of course, you can say, if two people have the same IQ or not. Okay, we have equality or non 

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equality. And of course, you can say that whether someone has a higher or lower IQ. You can rank 

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all the IQ values from lowest to highest. So there is a natural order in this measurement scale. 

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What about other things? Let's start from the most demanding. Can you say that a person with an IQ 

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of a hundred and fifty is twice as smart as someone with an IQ of 75? 

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or does that sound a little silly to say? This actually makes no sense because IQ doesn't have a 

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zero at all. 

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So there cannot be any ratios there? Okay. What about something a little less demanding. Let's say 

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we have someone who has an IQ of a hundred and ten. 

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And let's compare this person to someone with an IQ of 100 and someone else with an IQ of 120. Can 

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you say that the person with a hundred and ten is as smarter from the person with an IQ of a 

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hundred, as there are less smart than the person with an IQ of a hundred twenty. So, are these 

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distances interpretable as distances? Can we talk about a 10-point distance in IQ? 

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Such that 

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different 10-point distances at different points in the scale are actually equal distances. That's 

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the important thing. If their distances, then there are 10 everywhere. So the distance between 70 

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and 80, 

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is the same as the distance between 120 and 130. Does this make any sense to say? And the 

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answer is no, because standardized scores don't mean something on a linear scale. Standardized 

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scores are standardized referred to proportions of the population. So an IQ of 100 means that that 

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you have an IQ

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that is equal to or higher than half of the population. So you're in the middle, you are at 50%. If you 

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have an IQ of a hundred and ten, it means you're smarter than three quarters of the population. So 

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you are at 75%, If you have an IQ of a hundred and twenty, it means that you have a higher IQ than 

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91 percent of the population and that's what these numbers are computed to mean. 

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They're set to to mean exactly that. So because they refer to proportions of the population and 

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aren't themselves scale on a some kind of linear measuring tape of intelligence. These kinds of 

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psychometric skills are in fact, skilled on an ordinal level of measurement and they're not 

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interval. And they're not certainly not ratio and that limits

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what we are allowed to do with these scores and how we can formally treat them. 

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Okay, so, now let's sum this up. What do the different scales of measurement imply for the 

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variables that we derive? If we start from the bottom; for a variable for that is measured on a ratio 

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scale. Then we can actually divide and compute ratios, that gives us a quantitative variable or 

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otherwise known as numeric variable. That means 

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it's a number. 

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For variables measured on an interval scale, which means that we can compute distances but not 

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ratios. That's also a quantitative or numeric variable. It's a number but it's a number we are 

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allowed to subtract. Not a number we're allowed to divide. For variables measured on an ordinal 

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scale where you can put values in some order. 

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But cannot subtract or divide them, then. What do we have there is a qualitative variable otherwise 

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known as a factor variable or categorical variable. It means, this variable isn't really composed of 

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numbers. It's composed of labels or codes or words. 

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These aren't numbers. 

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And for a variable that's measured on a nominal scale were the only thing we can do is to say, 

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whether two values are the same or different. Of course we also have a qualitative variable 

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or also known as factor or categorical variable. 

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Now, it's important to realize that if you forfill the conditions for being a ratio variable. So if 

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you can, if there is a natural zero that permits meaningful division, then all the conditions above 

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are automatically satisfied. It is not possible to have a variable where you can apply ratios, but 

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you cannot for example, do distances or ranking. 

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Doesn't happen. So if you start checking from the bottom then wherever you stop the rest is 

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necessarily also going to apply. So if they're if you can rank then you can check identity. If there 

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is distance there is also ranked and so on. 

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Let me clarify one terminological thing here, which sometimes confuses people here because of maybe 

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an unfortunate translation issue. So we said that there is quantitative and qualitative variables. 

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And what this means is quantitative is quantities is numbers and qualitative with qualities is 

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words. And if we look at what these words mean and why this can cause some 

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confusion. Quality in the English language were qualitative comes from. 

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means first peculiar and essential character and inherent feature, these kinds of things which in  

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norwegian are "egenskaper"

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That's the kind of quality or talking about. Of course quality also means degree of excellence or 

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superiority which in norwegian is "kvalitet". Now, unfortunately qualitative variables, and qualitative 

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research are translated in norwegian as "kvalitativ". Which makes some people think that we mean high 

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quality variables or high quality research. That's not what we mean. Not at all. It has nothing to 

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with it. It doesn't mean higher or lower quality because that's not what they're talking about. 

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So qualitative means 

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composed of words rather than of numbers. So quantitative variables are numbers. Qualitative 

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variables are words. 

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Quantitative research is research in which we measure things with quantitative variables and mostly 

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deal with numbers, count, compare and things like that. And qualitative research is research in 

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which we have qualitative variables. We deal with words, with descriptions with qualities of that 

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sort. Okay. I hope that clears that and let's also clear up one other point. That is, it's 

NOTE
Treffsikkerhet: 72% (MEDIUM)

00:21:06.300 --> 00:21:11.000
to get confused with because we often use numbers. 

NOTE
Treffsikkerhet: 87% (HØY)

00:21:11.000 --> 00:21:18.600
to denote qualitative variables and that's why you have to think about what the variable means and 

00:21:18.600 --> 00:21:26.500
not what it looks like. So, for example, it's possible and in fact, it's frequent that when you 

00:21:26.500 --> 00:21:33.000
have a variable like sex, you might choose to code and use the number one, for example, for females 

00:21:33.000 --> 00:21:37.800
and two for males, or you can choose the other way around. It doesn't make any difference. You just 

00:21:37.800 --> 00:21:39.850
need to be consistent. 

NOTE
Treffsikkerhet: 88% (HØY)

00:21:39.850 --> 00:21:45.150
So then you're going to have a sex variable that has numbers in it, one and two. 

NOTE
Treffsikkerhet: 91% (HØY)

00:21:45.150 --> 00:21:53.200
But obviously you still cannot subtract those numbers and derive anything meaningful. You still 

00:21:53.200 --> 00:21:59.000
cannot rank those numbers and derive anything meaningful and you certainly cannot divide them. So 

00:21:59.000 --> 00:22:06.100
they look like numbers but they aren't really number. They're just labels. Labels for sex in the form 

00:22:06.100 --> 00:22:08.300
of a digit. 

NOTE
Treffsikkerhet: 84% (HØY)

00:22:08.300 --> 00:22:15.200
You can do the same with education level. So you can have zero for no education. One for grunnskole

00:22:15.200 --> 00:22:19.800
and so on. This look like numbers. You're going to get a variable with something that looks 

00:22:19.800 --> 00:22:26.600
like numbers but they're not numbers. They are labels for the categories that have the form of a 

00:22:26.600 --> 00:22:30.500
digit. You'd still cannot subtract or divide these things. 

NOTE
Treffsikkerhet: 91% (HØY)

00:22:30.500 --> 00:22:39.100
And also this is not only about a distinction between qualitative and quantitative because some 

00:22:39.100 --> 00:22:44.200
things that look like numbers may be partially numbers. So in temperature, you actually have 

00:22:44.200 --> 00:22:50.950
numbers, it's a quantitative variable. So you can have 10 degrees and 20 degrees and you're allowed 

00:22:50.950 --> 00:22:56.700
to subtract them and talk about 10-degree difference. This is meaningful in a temperature 

00:22:56.700 --> 00:23:00.000
measurement, but you still cannot divide them. 

NOTE
Treffsikkerhet: 81% (HØY)

00:23:00.000 --> 00:23:08.300
So what you can do with your values isn't determine but what the value look like, it's 

00:23:08.300 --> 00:23:14.700
determined by what the values mean. This is why you need to think about the nature of your 

00:23:14.700 --> 00:23:21.000
variable. So there's a lot of things that look like numbers. In this sense. They aren't really 

00:23:21.000 --> 00:23:24.600
numbers in this sense of what you can do with them. 

NOTE
Treffsikkerhet: 89% (HØY)

00:23:24.600 --> 00:23:32.600
Okay, so I hope I've cleared up and number of things that people sometimes are confused by. And now 

00:23:32.600 --> 00:23:41.900
I would like to ask you to try a whole bunch of examples for yourself or maybe in groups and apply 

00:23:41.900 --> 00:23:49.000
the criteria of the different operations and classify all these potential variables in more examples 

00:23:49.000 --> 00:23:52.700
of your own into the different measurement scales. 