MEVIT4300 – Media Economics
Schedule, syllabus and examination date
Media economics is concerned with the changing economic forces that direct and constrain the choices of decisionmakers across the media. This course, which is accessible to media students without a background in economics, introduces some of the main economic concepts and issues affecting the media and address some of the more interesting economic characteristics and industrial questions surrounding media corporations and markets.
It examines the distinctive economic features of media, the relationship between these features and the strategies deployed by media corporations and a range of key forces and issues affecting the economics of the main sub-sectors of mass media. Areas that will be covered include economics of advertising, print media, broadcasting, film and new digital media.
The students shall develop a critical understanding of the key mechanisms in media economics, and how these influences the media market, media output, and public policy. After having followed the course, the students will be able to do independent analysis of changes in media markets.
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Teaching takes place throughout the semester organised as lectures and seminars. The workload is equivalent to seven weeks of full time studies. The lectures will cover important issues and theories of the field. The seminars will provide an arena for focussed discussion of these issues and theories.
The students are expected to analyse and present cases of recent or historic media market developments in the seminars.
Home exam on a given topic over a period of 3 days. The submitted paper may be up to 10 pages (one page is calculated to 2300 characters without spaces).
Use of sources and citation
Language of examination
The examination text is given in English, and you submit your response in English.
Grades are awarded on a scale from A to F, where A is the best grade and F is a fail. Read more about the grading system.
Explanations and appeals
Resit an examination
Withdrawal from an examination
It is possible to take the exam up to 3 times. If you withdraw from the exam after the deadline or during the exam, this will be counted as an examination attempt.
Special examination arrangements
Application form, deadline and requirements for special examination arrangements.