This course is discontinued

ENT4100 – Ideation and Feasibility Studies

Schedule, syllabus and examination date

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Course content

The objective of this course is to make students adept in the process of testing and validating new business ideas in the market place.

Learning outcome

During the course, students will develop a working knowledge of what it takes to assess the market viability of new business ideas.

After completion of the course the student should:

• Have acquired knowledge and terminology about customer development, lean startup processes and value proposition design.

• Be able to identify, test and validate customer problems, and test new solutions for solving those problems.

• Be able to formulate problem and solution hypotheses, design and implement market experiments, and evaluate market data.

• Have developed increased knowledge and awareness about data driven startup processes, and improved ability to assess the realistic market viability of new business ideas.


The course is targeted at students in the 2-year Master`s program for Innovation and Entrepreneurship at the Center for Entrepreneurship, University of Oslo.

To attend this course you need to hold a Bachelor’s degree. A limited number of students that are not participating in the MSc in Innovation and Entrepreneurship program will be enrolled. To attend ENT4100 students will have to apply for admission to “single courses studies” at the Faculty of Mathematics and Natural Science, you can read more here

It is considered particularly relevant for PhD-students. In cases where student applicants are higher than the course’s capacity, priority will be given to students in the Master´s program for Innovation and Entrepreneurship.

International applicants, if you are not already enrolled as a student at UiO, please see our information about admission requirements and procedures for international applicants


Formal prerequisite knowledge

Bachelor's degree or an equivalent qualification within natural sciences or medicine is required.


The teaching consists of weekly teaching sessions where main theoretical concepts are summarized and students receive tutoring towards their assignments. Students are expected to study the curriculum themselves, so that most of the teaching sessions can be used for discussion and tutoring.

Throughout the course, students work in groups to test the market viability of a business idea. This group work forms the foundation for writing the group reports used in assessment.

Teaching takes place from January - March.


The course will be evaluated through portfolio assessment based on two group assignments and one individual assignment. The two group assignments count 30% each and the indivdual assignment counts 40% towards the overall grade. The overall grade will be based on a summative evaluation after all three assignments have been delivered.

Examination support material

All resources allowed

Language of examination


Grading scale

Grades are awarded on a scale from A to F, where A is the best grade and F is a fail. Read more about the grading system.

Anders Lunnan is the external auditor for this course

Explanations and appeals

Withdrawal from an examination

It is possible to take the exam up to 3 times. If you withdraw from the exam after the deadline or during the exam, this will be counted as an examination attempt.

Special examination arrangements

Application form, deadline and requirements for special examination arrangements.


The course is subject to continuous evaluation. At regular intervals we also ask students to participate in a more comprehensive evaluation.

Facts about this course






Every spring

This course will be held for the last time Spring 2018.


Every spring

Teaching language