MEVIT3300 – Media Economics
Schedule, syllabus and examination date
Media economics is concerned with the changing economic forces that direct and constrain the choices of decisionmakers across the media.
This course, which is accessible to media students without a background in economics, introduces some of the main economic concepts and issues affecting the media and address some of the more interesting economic characteristics and industrial questions surrounding media corporations and markets.
- the distinctive economic features of media
- the relationship between these features
- the strategies deployed by media corporations
- a range of key forces and issues affecting the economics of the main sub-sectors of mass media
Areas that will be covered include economics of advertising, print media, broadcasting, film and new digital media.
The students will develop a critical understanding of the key mechanisms in media economics, and how these influences the media market, media output, and public policy.
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Recommended previous knowledge
Teaching takes place throughout the semester organised as lectures and seminars. The workload is equivalent to seven weeks of full time studies. The lectures will cover important issues and theories of the field. The seminars will provide an arena for focused discussion of these issues and theories.
The course is also open to MA students at the 4000 level, but MA and BA students will have different seminars.
Maximum 60 students. The course may be cancelled if less than 10 students apply.
Three day take home exam
Use of sources and citation
Examination support material
No examination support material is allowed.
Language of examination
The examination text is given in English, and you submit your response in English.
Grades are awarded on a scale from A to F, where A is the best grade and F is a fail. Read more about the grading system.
Explanations and appeals
Resit an examination
Withdrawal from an examination
It is possible to take the exam up to 3 times. If you withdraw from the exam after the deadline or during the exam, this will be counted as an examination attempt.
Special examination arrangements
Application form, deadline and requirements for special examination arrangements.