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�Innovators -
well-informed risk-takers who are willing to try an unproven product.
�Early adopters
- based on the positive response of innovators,
early adopters then begin to purchase the product.
�Early majority
- careful consumers who tend to avoid risk, the early majority adopts the product once it has been proven by the early adopters.
�Late majority
- somewhat skeptical consumers who acquire
a product only after it has become commonplace.
�Laggards -
those who avoid change and may not adopt a new product until traditional alternatives no longer are
available.