ENT4000 – Business Creation

Course content

This course provides an introduction to the essentials of how to develop attractive technology and high-growth ventures. The perspective taken is that of a hands-on entrepreneur! You will learn techniques to creatively generate business ideas, shape and develop those ideas into viable commercial opportunities, and finally communicate the potential of the opportunity through a business plan and pitch.

You will work on prepared business ideas provided by the faculty. Relevant topics will include how to write a business plan, how to build competitive advantage and pitching an idea to customers and stakeholders.

Learning outcome

After taking this course, you will:

  • Have a solid understanding about the process of creating a new venture

  • Have a solid understanding about different approaches to create business ideas and shape and develop those ideas into viablean business propositionsopportunity such as effectuation, Business Model Canvas, Lean Startup and Design Thinking

  • Have a solid understanding on the different sources of competitive advantage, including intellectual property rights, proprietary technology, partnerships tailored business model and go-to-market strategy, and is able to utilize these sources to build competitive advantage.
  • Be able to translate real life challenges into attractive busi-ness propositions by applying approaches such as Effectu-ation, Business Model Canvas, Lean Startup and Design Thinking.

  • Be able to write a business plan and other written documentation to effectively communicate an attractive entrepreneurial opportunity.
  • Be able to pitch your business opportunity in a convincing way to persuade a panel of stakeholders.


Students who are admitted to study programmes at UiO must each semester register which courses and exams they wish to sign up for in Studentweb.

If you are not already enrolled as a student at UiO, please see our information about admission requirements and procedures.

The course is available only for students admitted to the study programme Entrepreneurship and Innovation Management (master's two years).

Overlapping courses


Weekly classes throughout the semester that include lectures, group exercises, and in-class activities. In addition, readings and group/individual assignments between classes.

Due to the significant amount of group work and in-class activities in this course, 80% attendance of the lectures is mandatory. Completion of mandatory attendance is required in order to pass the course.


The course grade is based on the following assessments:

  • A final group assignment including an oral group presentation accounting for in total 50% of the overall score. Students in each group are given the same score. Group members who do not fulfill their obligations can be scored individually from the group.
  • Individual assignments/quizzes given during the semester accounting for in total 50% of the overall score.

Failing a graded assignment does still allow participation in the remaining exams. All exams and assignments must be taken during the same semester.

Completion of mandatory attendance is required in order to pass the course.

Language of examination

The examination text is given in English, and you submit your response in English.

Grading scale

Grades are awarded on a scale from A to F, where A is the best grade and F is a fail. Read more about the grading system.

Explanations and appeals

Resit an examination

Students who have a valid reason for absence from the regular examination are offered a postponed examination at the beginning of the next semester.

Re-scheduled examinations are not offered to students who withdraw during, or did not pass the original examination.

Withdrawal from an examination

It is possible to take the exam up to 3 times. If you withdraw from the exam after the deadline or during the exam, this will be counted as an examination attempt.

Special examination arrangements

Application form, deadline and requirements for special examination arrangements.

Facts about this course






Every autumn


Every autumn

Teaching language