MEVIT4311 – AI Innovations and chatbots. Understanding media innovations in a new age

Schedule, syllabus and examination date

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Course content

The media sector is undergoing significant changes and are increasingly affected by massive advances in artificial intelligence (AI) and how people interact with the internet. Digitalization in general and AI in particular are challenging the business model of established media companies, and in what way companies should deliver and design new media services. New innovations are needed for a media sector that is viable in economic and democratic terms.

The course MEVIT4311 - AI Innovations and chatbots will help you understand and assess innovations in the media sector with a particular focus on the latest developments within AI and chatbots. You will learn to evaluate innovation strategies, and to suggest new innovation strategies for companies. A practical task will be to develop and innovate a new chatbot service. You will learn to evaluate how people experience this chatbot and to analyse what motivates future use of chatbots in terms of user needs. Chatbots is a derivative of “chat robots,” understood as machine agents that serve as natural language user interfaces to data and services through text or voice.

In this course, we address media innovations from three interrelated perspectives:

  1. The relationships between technological development and media innovations with a particular focus on AI and chatbots 
  2. The relationships between media management and media innovations
  3. Audiences, society, power and media innovations: The personal, social and societal consequences of media innovations in the context of AI.

Learning outcome

Upon completion of this course, students will be able to:

  • Explain and formulate different stages and theory concerning media innovations
  • Explain how technological development and business models affect media innovations
  • Research and analyse different types of media innovations using relevant theories and methods
  • Analyse cases of change concerning AI in the media sector using relevant theories of innovation and explicitly show what can be learned from them.
  • New skills in how to develop a chatbot service
  • Evaluate how such a chatbot service is experienced by potential customers/users


Students who are admitted to study programmes at UiO must each semester register which courses and exams they wish to sign up for in Studentweb.

If you are not already enrolled as a student at UiO, please see our information about admission requirements and procedures.


Teaching takes place throughout the semester organised as lectures and obligatory working groups where we in smaller group are going to develop various chatbot services.
Lectures and working groups will be given in English.

This course has three obligatory components that each needs to be fulfilled in order to be able to take the exam:

  • Obligatory attendance - 5 out of 7 seminars
  • Group project where you learn how to develop chatbots
  • A group presentation tied to the group project

Obligatory activities and absence

It is the student's own responsibility to stay informed about the obligatory activities, comply with the requirements for attendance and to uphold deadlines. Everyone must familiarize themselves with the rules concerning obligatory activities at the Faculty of Humanities. If you get ill or have other valid reasons for being absent from obligatory activities, you must apply for a leave of absence as soon as possible and no later than the day of absence or the deadline. Documentation of the absence must be sent to the institute within three working days. 

Access to teaching

A student who has completed compulsory instruction and coursework and has had these approved, is not entitled to repeat that instruction and coursework. A student who has been admitted to a course, but who has not completed compulsory instruction and coursework or had these approved, is entitled to repeat that instruction and coursework, depending on available capacity.


Group assignment: Term paper (graded A-F where F is fail).

The students will be assigned to groups during the seminars, where they will work on a group project. The term paper will be tied to the group project the students work on in their assigned groups.

The submitted paper may be up to 15 pages (one page is calculated to 2300 characters without spaces).

The three obligatory activities must be approved to be able to hand in the term paper.

Submit assignments in Inspera

You submit your assignment in the digital examination system Inspera. Read about how to submit assignments in Inspera.

Use of sources and citation

You should familiarize yourself with the rules that apply to the use of sources and citations. If you violate the rules, you may be suspected of cheating/attempted cheating.

Language of examination

The examination text is given in English.You may submit your response in Norwegian, Swedish, Danish or English.

Grading scale

Grades are awarded on a scale from A to F, where A is the best grade and F is a fail. Read more about the grading system.

Explanations and appeals

Resit an examination

Withdrawal from an examination

It is possible to take the exam up to 3 times. If you withdraw from the exam after the deadline or during the exam, this will be counted as an examination attempt.

Special examination arrangements

Application form, deadline and requirements for special examination arrangements.


The course is subjected to periodic course evaluations. Upon completion, they will be published on this web page. 

Facts about this course






Every other autumn starting 2021


Every other autumn starting 2021

Teaching language