ENT4400 – Corporate Innovation Strategies and Project Management

After completing the course, you will:

• Have a solid understanding about critical issues for entrepreneurship and innovation in a corporate setting, in particular how corporate culture, structure and processes can both limit and enhance a company’s ability to innovate
• Have advanced knowledge on different strategies that facilitate innovation in a corporate setting, and how to manage both individual projects and a portfolio of innovation projects
• Have a solid understanding about different sources and types of innovations as well as important dynamical patterns when new innovations are being developed in an industry
• Have advanced knowledge on defining an innovation strategy including overriding logic and rational, market timing, ecosystem collaborative models and different ways of protecting an innovation
• Be able to analyse and formulate an innovation strategy for a company tailored to the particularities of the company and the industry environment
• Understand the effect and importance of different leadership strategies and management approaches in the field of innovation and entrepreneurship

This course is available only for students admitted to either Entrepreneurship and Innovation Management (master) or to Informatics: digital economy and leadership (master)

It is strongly recommended to take ENT4460 – Corporate Entrepreneurship Project together with ENT4400, for the best possible learning outcome.

Either the following subjects for students admitted to the Entrepreneurship and Innovation Management master program:

• ENT4000 – Business Creation
• ENT4050 – Foundations of Teamwork and Leadership
• ENT4070 – Entrepreneurial Opportunity Evaluation (continued)
• ENT4330 – Entrepreneurial Finance (continued)
• ENT4340 – Managing New Venture Growth
• ENT4350 – Entrepreneurial Sales and Marketing
• ENT4360 – Student Venture Creation Project

or the following subjects for students admitted to the Informatics: Digital Economics and Leadership master program:

• IN5160 – Digital Leadership
• IN4270 – Digital forretningsutvikling

The course is designed to be taken in parallel with ENT4460 – Corporate Entrepreneurship Project.

Weekly classes throughout the semester that include lectures, in-class activities and group exercises. In addition, readings and group/individual assignments between classes.

Due to the significant amount of group exercises and in-class activities in this course, 80% attendance of the lectures is mandatory. Completion of mandatory attendance is required in order to pass the course.

The course grade is calculated based on the following components:

• A final group assignment including an oral group presentation accounting for in total 50% of the score. Students in each group are given the same score. Group members who do not fulfill their obligations can be scored individually from the group.
• Individual assignments/quizzes given during the semester accounting for in total 50% of the overall score.

Failing a graded assignment does still allow participation in the remaining exams. All exams and assignments must be taken during the same semester.

Completion of mandatory attendance is required in order to pass the course.