INEC1810 – Markets, Marketing and Product Development
Schedule, syllabus and examination date
Changes in the course due to coronavirus
Autumn 2020 the exams of most courses at the MN Faculty will be conducted as digital home exams or oral exams, using the normal grading scale. The semester page for your course will be updated with any changes in the form of examination.
In this course, you will learn how customers are created and served. What the customer wants, design of products and services adapted to this, and communication about what is offered to customers and other stakeholders - as well as how to relate to short-term and long-term profitability in markets. Special attention is devoted to information economics - how the purchase and sale of information products - such as data and software - differs from physical goods and services, as well as how an enterprise can control the relationship between product development and marketing by adapting customer demands and technological opportunities in a dialogue.
After finishing INEC1810, you´ll:
- have knowledge of marketing as a subject and starting point for product development
- have knowledge about market plans and how they are built
- have knowledge about profitability analyzes, market research and various types of segmentation
- have knowledge about pricing and market models for information products
- be able to consider technical possibilities from a market perspective
Admission to the course
The course is restricted to students who have been admitted to the Bachelor Programme Informatics: Digital Economics and Management (link in norwegian).
Special admission requirements
In addition to fulfilling the Higher Education Entrance Qualification, applicants have to meet the following special admission requirements:
- Mathematics R1 or Mathematics (S1+S2)
The special admission requirements may also be covered by equivalent studies from Norwegian upper secondary school or by other equivalent studies. Read more about special admission requirements (in Norwegian).
Four hours of lectures and two hours of group teachings each week.
The submission of mandatory assignments is required. Read more about requirements for submission of assignments, group work and legal cooperation under guidelines for mandatory assignments.
Attendance of the first lecture is compulsary.
Project assignment and final four-hour individual digital exam. No permitted aids.
The project assignment is to be done in groups consisting of 2-3 students and counts 60% of the final grade. The written individual exam counts 40% of the grade.
Both parts must be passed on the same semester. In order to be allowed to take the exam, all mandatory assignments in the course must be passed.
Examination support material
No examination support material is allowed.
Grades are awarded on a scale from A to F, where A is the best grade and F is a fail. Read more about the grading system.
Resit an examination
This course offers both postponed and resit of examination. Read more: